Baseline Supply and Demand Analysis with Consumer Perspective

Timor-Leste has a wealth of assets to offer potential tourists. The core of its assets is natural; marine, coastal, mountains, and forests, all offer undiscovered drivers for tourists to appreciate More… and explore Timor-Leste. Its cultural and heritage assets could further set a compelling story to create a unique offering to tourists. Geographically, the tourism assets of Timor-Leste can be divided into Dili, Liquica, and Atauro Island (emerging destinations in the north western part of the nation),Maubisse, Hatobuilico, Mount Ramelau, and Balibo (nascent destinations and the central and western parts of the nation), and Baucau, Mount Matebian, Tutuala and Jaco Island (new destinations in the east of the nation). The Government of Timor-Leste has set itself a number of tourism-related goals to achieve by 2030:
• Revenue from international tourists and visitors to
reach US$150 million and employment in the sector
will reach 15,000 people
• Projected to get 200,000 international visits per year
by 2030, compared to 55,000 in 2014
Desk research explored the primary source markets of Australia, Singapore, the United Kingdom, New Zealand, Germany, France, the USA, China, Japan, and Indonesia
as key nations responsible for the majority of TimorLeste’s existing and potential future demand. The later stages of research focused more specifically on Australia, Singapore, and the United Kingdom. Among all of these nations, the first and primary barrier to overcome is awareness of Timor-Leste, both as a nation and as a potential tourist destination. While focusing on driving this awareness, it will be important to clearly communicate the breadth and unique offering TimorLeste has to potential visitors to reverse some of the negative perceptions of the nation relating to previous conflicts and instability

Year: 2022
Organisation/s: World Bank Group
Language: English