Do you work in, or operate a tourism-related business? Are you based in Australia or Timor-Leste? Are you looking at interacting with Australian or Timorese travel trade partners?
Australia is the top source of tourists for Timor-Leste. But the tourism industry in Australia has a limited understanding of what Timor-Leste has to offer. Market Development Facility (MDF) is therefore implementing several activities to develop linkages between tourism operators in Australia and Timor-Leste, with a view to growing the number of Australian tourists visiting Timor-Leste.
One of these activities is a Facebook group called ‘Timor-Leste and Australia Travel Trade’, which is intended to provide for easy engagement between Australian and Timorese tourism operators. This Facebook page is a space where Timorese providers can share information on products and information about Timor-Leste for Australian tourism operators. Many Timorese operators have already joined, and have begun sharing information on diving, food, culture, hotels, and tourist spots in Timor-Leste.
MDF is also arranging monthly webinars. So far, two webinars have been held. The latest webinar included information on how to create great content and images for promotion, and about how to create fact sheets and rate sheets. The third webinar will be held on 8 June.
Other ideas will soon be implemented in connection with the above-mentioned activities. MDF will be creating and distributing a trade newsletter to Australian tourism operators, contacting Australia-based tourism operators to provide information and contacts, collating and making available to tourism operators a library of photos and videos suitable for tourism destination marketing of Timor-Leste, and developing a marketing action plan.
These activities follow a market analysis of Australia, commissioned by MDF to better understand the preferences and behaviours of Australian tourists, and the interests and information needs of Australian tourism operators.
MDF’s vision for destination marketing is that tourism stakeholders will understand the best places and people to market their products to, then use this information to better promote Timor-Leste. In time, this will entice more people to visit Timor-Leste. In support of this vision, MDF is supporting a variety of public and private stakeholders so that they increasingly see the benefits of investing in destination marketing and learn ways of doing so.