Language: English

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Australia/Timor-Leste Tourism Market Analysis<\/h2>

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Tourism is relatively a new sector for Timor-Leste. In 2018, the total number of tourist arrivals in the country was less than 11,000. Australia is currently the main source market for tourists to Timor-Leste. Despite Australia’s closeness, Timor-Leste has not been able to realise the potential of the Australian tourist market. There is a lack of understanding of how Australians travel, especially to similarly remote Asia and Pacific destinations like Timor-Leste, which limits how well Timor-Leste can competitively promote itself to the Australian market. So, Market Development Facility (MDF) in Timor-Leste commissioned a tourism market analysis with a focus on the Australian market.
The analysis focused on who might be most interested in visiting Timor-Leste, their interests, and how best to make them aware of what Timor-Leste has to offer. A consumer and trade market research was conducted to identify ‘most likely’ target segments and activate a Marketing Action Plan to benefit the local tourism industry. The profile of current Australian visitors includes Darwin, which is the largest source market, accounting for one in four (25%) Australian holidaymakers. ‘Going to the beach’ was the most popular activity planned by Darwin visitors, while ‘Cultural experiences’ ranked highest for Melbournians. Visitors who came to dive were great advocates for Timor-Leste; 97% would recommend the destination to friends and family (TAF’s 2018 Survey of Travellers to Timor-Leste). The report terms the target audience as ‘Timor-Leste intenders’, a custom segment created by matching the location and socioeconomic status of respondents to the Prospective Visitor Survey, conducted in February 2020, to RDA’s geoTribes socioeconomic segments. Based on the research, a ‘Timor Leste intender’ audience was defined as the summation of the Crusaders and Independents geoTribes segments. They fall under the age group 25 to 34, young professionals, career-oriented, singles or couples. This segment is heavy internet users that are also big on social media, but less likely to be attracted by mass media.
Interviews were held with more than 20 travel agents and operators in Australia. Almost all of them were keen to know more and promote Timor-Leste. The reason they don’t promote Timor-Leste is that they do not have any information and that is why it is not very popular among tourists.
There were some interesting responses when the Australians were asked what they think about Timor-Leste. Some of the words used for Timor-Leste were “uncrowded, beautiful people, stunning scenery, interesting local culture and a new exciting, not very touristy destination.” Generally, all trade partners interviewed were keen to obtain more information about Timor-Leste, to be kept updated and were interested for any trade family opportunities, especially those who have never visited before. A common feedback comment received from tourists when they returned from Timor-Leste was that they were “very surprised” by the destination – how beautiful the country is and how lovely people and culture are.
Overall key selling points include; amazing diversity of stunning scenery, pristine marine life, untouched and authentic, interesting history, and a “new” off the beaten track destination.
There were some interesting highlights from the analysis:
• 1.61 million Australians would like to visit Timor-Leste.
• The agents in Australia that have not sold Timor-Leste, generally have no knowledge about Timor-Leste or what it offers its visitors.
• Trade-ready program is vital to support the local industry to develop skills and Australian products.
• Perceived dangers of war and unrest are top of mind for a small, yet significant proportion of potential visitors.
• Timor-Leste intenders are heavy internet users. Thus, social media and marketing plans should be focused on exciting, educating, and engaging content for this market.

MDF has now presented the findings to tourism sector stakeholders. Timorese tourism stakeholders will benefit from a better knowledge of what experience Australian tourists want and how to influence their decision-making. It is also important to understand the priorities and incentives of tourism businesses in Australia to promote Timor-Leste, and to identify potential partnerships for tourism recovery and Timorese organisations that could help boost tourist inflows from Australia.

While the damaging consequences of COVID-19 on global tourism were not foreseen, the timing of this project provided an opportunity to plan a unique schedule of marketing actions. The focus now should be on growing the local industry’s trade contacts, what Timor-Leste has to offer and the capacity building in preparation for mainstream marketing actions when travelling restrictions ease ‘Post-COVID’.

As part of the next steps, a working group with industry representatives and the Government of Timor-Leste will be created who will work with partners in Australia to implement a set of marketing activities focused on trade relationships. When Timor-Leste is ready to welcome tourists again, this information will be vital to attracting more tourists and for the recovery of the tourism sector. You can find a summary of the findings on MDF’s website: https://marketdevelopmentfacility.org/wp-content/uploads/2020/10/Timor-Leste-Australian-Market-Summary-2020.pdf

Market Development Facility
Market Development Facility is an Australian Government-funded multi-country initiative which promotes sustainable economic development, through higher incomes for women and men, in our partner countries. It is implemented by Palladium in partnership with Swisscontact. MDF’s two priority sectors in Timor-Leste are agriculture and tourism, with some activities in other sectors such as manufacturing. MDF is working with a range of businesses and other organisations to grow tourism in Timor-Leste, especially through ideas related to destination marketing. This includes dive operators, the hotel owners association, tour operators, and the Ministry of Tourism.

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[if 143 not_equal=\”\”]Year:<\/strong> 2020[\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: Market Development Facility[\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>Market Development Facility[\/if 160]<\/p>

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The Asia Foundation publishes report on the outlook for aviation and the tourism industry in Timor-Leste, in light of the COVID-19 crisis<\/h2>

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Situated on the southeastern periphery of Southeast Asia and endowed with unspoiled and exquisite natural attractions, Timor-Leste is a magnet for adventuresome tourists. Leisure travelers injected roughly 23.2 million much-needed dollars into the country’s economy in 2019, and success in capturing a larger share of Southeast Asia’s robust tourism market would make a significant contribution to the nation’s development.
Tourism is relatively labor intensive, and with the right mix of products, services, and supporting infrastructure it could bring widespread economic benefits and create jobs for a burgeoning youth population. The National Tourism Policy has a stated goal of 200,000 tourist visits per year by 2030, which would energize the petroleum-dependent economy, but the harsh reality is that costly airfares, poor connectivity, and inadequate airports have kept this goal out of reach.

With the emergence of the Covid-19 pandemic, aviation operations have now been reduced to relief flights to repatriate citizens, emergency medical flights, and deliveries of urgently needed medical supplies. The resulting financial impact throughout the aviation industry has been severe.

Healthy airlines are particularly dependent on reliable cash flow. The International Civil Aviation Organization estimates that the world’s airlines have lost 213 to 257 billion dollars in income since the beginning of the crisis. The general picture is that some airlines have already gone out of business, while others are being restructured or just holding on by a thread. Staff have been laid off, fleets have been pruned, aircraft orders have been cancelled, and less profitable routes are being eliminated.

The airlines that emerge from the global crisis will be smaller and will be focused on survival in a weak market environment, and this, of course, includes operators that directly or indirectly serve Timor-Leste. Timor-Leste is a small market on the periphery of the networks of foreign airlines, and if it is to win a place when air service is restored, it must show operators an attractive value proposition that fits with their scaled-back plans.

A forthcoming analysis by The Asia Foundation, Covid-19 and the Alignment of Timor-Leste’s Aviation and Tourism Strategies, argues that Timor-Leste must seek bilateral or regional travel agreements with like-minded countries that have achieved similar success in controlling the virus and have the capability to manage future outbreaks. With just 30 recorded cases, Timor-Leste is among the most successful countries in dealing with the pandemic, positioning it to offer itself as a partner in a “travel bubble.” Australia, for example, is a low-risk country that accounted for almost 48 percent of inbound travelers to Timor-Leste in 2019. The business communities in Australia and New Zealand have been working with airlines and aviation authorities to reopen travel between the two countries as part of a “Pacific travel bubble” that could be extended to other Pacific island nations. The Cook Islands and Fiji have been monitoring the progress of this Pacific travel bubble, and Timor-Leste would do well to start making preparations for such an arrangement. (Click on this link to read complete article:
https://asiafoundation.org/2020/10/28/a-flight-path-to-recovery-for-tourism-in-timor-leste/

Click on this link to read the report in full: https://asiafoundation.org/publication/covid-19-and-the-alignment-of-timor-lestes-aviation-and-tourism-strategies/ )

(Source: The Asia Foundation’s Gobie Rajalingam with Paul Hooper)

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[if 143 not_equal=\”\”]Year:<\/strong> 2020[\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: The Asia Foundation’s Gobie Rajalingam with Paul Hooper[\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>The Asia Foundation[\/if 160]<\/p>

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MANAGING RECEPTION & HOUSEKEEPING<\/h2>

[if 148 not_equal=\”\”]GUESTHOUSE OPERATORS TOURISM TRAINING MODULE 3[\/if 148][if 149 not_equal=\”\”] -\u00a0[\/if 149]<\/p>

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Publications of the International Labour Office enjoy copyright under Protocol 2 of the Universal Copyright Convention. Nevertheless, short excerpts from them may be reproduced without authorization, on condition that the source is indicated. For rights of reproduction or translation, application should be made to ILO Publications (Rights and Licensing), International Labour O ce, CH-1211 Geneva 22, Switzerland, or by email: [email protected]. e International Labour O ce welcomes such applications

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[if 143 not_equal=\”\”]Year:<\/strong> 2016[\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: [\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>ILO[\/if 160]<\/p>

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Walking in Hato Builico Timor Leste<\/h2>

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Information was correct at the time of writing.while every care has been taken over the production of this booklet, the writers cannot responsibility for any omissions or errors. distance and time approximate; use your discretion and knowledge of your own fitness and capability in determining which walks to undertake.

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[if 143 not_equal=\”\”]Year:<\/strong> 2010[\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: [\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>The Blue Mountain city Council[\/if 160]<\/p>

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Timor- Leste Tourism Barometer 2018<\/h2>

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In support of next steps, this Tourism Barometer has been developed to provide a
situational analysis that guides tourism development in the country. It is critical that
there is wide participation in the development of The Barometer by public and
private stakeholders. Consultations have already been held with both the 7th and
8th Constitutional Governments, and two Timor-Leste Tourism Symposia were held
in October 2017 on the topics of tourism partnership and destination marketing.
It is envisaged that The Barometer is a living document and will therefore require
ongoing consultation among stakeholders to absorb refinements and encourage
continuity. Ideally, The Barometer will become a guiding document for any future
tourism-specific public-private partnership arrangements that may be established,
such as a Tourism Authority of Timor-Leste (TATL) or similar.

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[if 143 not_equal=\”\”]Year:<\/strong> 2018[\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: [\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>Government of Timor Leste, Ministry of Tourism, New Zealand MFAT, The Asia Foundation[\/if 160]<\/p>

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FOOD HYGIENE & PREPARATION<\/h2>

[if 148 not_equal=\”\”]GUESTHOUSE OPERATORS TOURISM TRAINING MODULE 2[\/if 148][if 149 not_equal=\”\”] -\u00a0TRAINER – RESOURCES 1[\/if 149]<\/p>

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Activities have all been assigned quick references so you can easily see if they are small group,
pair, individual or large group exercises.

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[if 143 not_equal=\”\”]Year:<\/strong> [\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: Jocelyn Condon[\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>ETDA, ILO[\/if 160]<\/p>

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Annexes of Timor-Leste Marine Resources Inventory<\/h2>

[if 148 not_equal=\”\”]Status of Marine Information for Conservation Management in Timor-Leste[\/if 148][if 149 not_equal=\”\”] -\u00a0[\/if 149]<\/p>

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Annexes of Timor-Leste Marine Resources Inventory, Status of Marine Information for Conservation Management in Timor-Leste

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[if 143 not_equal=\”\”]Year:<\/strong> 2018[\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: Dr Karen Edyvane[\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>Unknown, USAID’s Tourism For All Project[\/if 160]<\/p>

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The potential for cultural tourism<\/h2>

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There is real potential for the development of cultural tourism in all three Districts
under study. Timor-Leste has a strong, unique traditional cultural heritage with major
influences from Portuguese and Indonesian eras. Local leaders are justly proud of
their cultural heritage and keen to share this with visitors.
Interviewees were unanimous in their belief that cultural tourism will provide
economic benefits for their local communities that far outweigh any potential risks to
traditional culture or environment.
Findings about the impacts of cultural tourism in other similar countries are mixed. It
is however clear that the best outcomes for local communities are achieved through
a holistic approach that takes into account social, cultural, environmental and
economic impacts. A strategic approach is required that includes local communities
in all aspects of planning and implementation and an evaluation framework that
looks at outcomes across all areas of potential impact. A number of models exist that
are applicable to the Timoresecontext. Of most relevance are those models that
consider the perspective of poor people, gender equality and balance tourism activity
with other livelihood activities. For Timor-Leste to have any hope of sustaining its
cultural and natural assets a pragmatic approach to tourism is required, a balance of
direct and indirect contact to culture that will require collaborative planning between
cultural, tourism and environmental ministries.

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[if 143 not_equal=\”\”]Year:<\/strong> [\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: David Carlos[\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>Art e Culture, IADE, ILO[\/if 160]<\/p>

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FOOD HYGIENE & PREPARATION<\/h2>

[if 148 not_equal=\”\”]GUESTHOUSE OPERATORS TOURISM TRAINING MODULE 2[\/if 148][if 149 not_equal=\”\”] -\u00a0PARTICIPANT[\/if 149]<\/p>

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This module is the second in a series of three training modules designed to assist guesthouse
owners and operators with various aspects of running a successful food and accommodation
8 | Recipes for packed lunches 79
business. You will find that this module builds on and complements the previous module,
which focused on Understanding Tourists and Tourism (module 1). When you have
completed this training module, you will be ready to move on to the third module: Managing
Reception and Housekeeping.

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[if 143 not_equal=\”\”]Year:<\/strong> [\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: Jocelyn Condon[\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>ETDA, Government of Timor Leste[\/if 160]<\/p>

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UNDERSTANDING TOURISTS & TOURISM<\/h2>

[if 148 not_equal=\”\”]GUESTHOUSE OPERATORS TOURISM TRAINING MODULE 1[\/if 148][if 149 not_equal=\”\”] -\u00a0TRAINER – RESOURCES 2[\/if 149]<\/p>

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You will notice that each activity in each lesson plan has been assigned an individual reference
number. “is is to make it easy for you to locate the matching activity description in the
activity guide. “e activity reference number tells you the day, session and place within the
session of any given activity. For example, an activity with the reference 1.2.3 would be
delivered on day 1, session 2, and the third activity within that session.
Activities have all been assigned quick references so you can easily see if they are small group,
pair, individual or large group exercises.

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[if 143 not_equal=\”\”]Year:<\/strong> 2014[\/if 143]
[if 144 not_equal=\”\”]Author<\/strong>: Jocelyn Condon[\/if 144]
[if 160 not_equal=\”\”]Organisation\/s:<\/strong>Irish Aid, New Zealand MFAT[\/if 160]<\/p>

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